Contrast

2017
Booklet
5 x 6 in.

Mason Gross School of the Arts
Rutgers University-New Brunswick

I created two different front covers. The cover on the top has the first letter of contrast font size larger than the rest of the letters. I added, rotated, overlapped, and repeated the letter 's' blending into the other letters with the black background. The cover on the bottom has the word contrast in all uppercase, and the letter 't' bleeds off the edges. The same word is repeated in small font size, all lowercase and it is flipped in 90 degrees.

The first word "joyful" in the booklet involved at least six letters, one descender, one ascender, one enclosed counterform, one letter that aligns with the x-height, and one letter that sits on the baseline. The second word "gloomy" contrasted to the first word with its meaning.

Each composition forms contrast using one font variable and one typesetting variable. The font variables are weight (light/heavy), structure (sans serif/serif), shape (uppercase/lowercase), and dynamic (italic/roman). The typesetting variables are density (letter-spacing/quantity/overlap), color (hue/saturation/value), and scale (big/small).

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